Tuesday, June 8, 2010

runway to reality. and even events.

recently, amy zaroff events + design worked on a fashion event with the style experts from styledlook and styledlife.  a fashion event would not be complete without a runway show but this event had that and more.  the concept was to educate, in a fun and cool way, how to pair closet classics with elements of todays trends.  trends can be overwhelming and when we see them on the runways of milan and paris, at times its more theatrical than practical.  we all could use a few pointers on how to add animal print without looking like an animal and how to wear the seasons relaxed silhouettes without looking frumpy.  also, when and where these trends apply to our LIFESTYLE, for instance taking your basic trench and transitioning it from day to night to sport, etc.  
for me, as someone who styles events, i see the same applications for fashion AND events.  the way you belt a dress, is how i tie a sash to a chair.  mixing modern elements with vintage pieces is not only a fashion secret, it is an event styling standard.  and accessories?  the statement earrings are my statement vase.  a simple black dress with bright jewelry is no different than an understated table linen with the pop of color from great flowers in a striking container.  
tips from the pros, our friends @ styledlook and styledlife:

think about pairing casual white items with dressy items for casual elegance
pair metallic with white for a fresh look
do not forget about white accessories like jewelry, sunglasses and scarves
look for patent and shine, especially in bags and shoes

long over short and short over long for new silhouettes
fedora hats
accessories with ruffle elements
polka dots

clean lines and all-ages appropriate
look for trench inspired dresses
pleated skirts give the same great silhouette
different belts reinvent the same piece


lindsay piram
event designer

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