Monday, February 1, 2010

live local, act global.

while in nola, both amy and i attended some classes that pertained to our area of interest within our industry. as she mentioned in her blog last week, one of the better ones i sat in on was "trends in the middle east, europe and asia". so yeah, part of me chose this to further my bollywood event dream, but it ended up being quite dope.

the moderator was a gentleman from the live marketing firm VOK DAMS, an event agency out of germany (with offices stateside as well as london, china and dubai). the forum started out by discussing trends, identifying them in real time and how to "solve the dilemmas trends pose". no surprise sustainability, urban-centric-ness, and live local, act global were three of the ten.

i loved the idea he touched on about calculating your event/wedding carbon footprint (in lbs of Co2) and ways to offset it by contributing to clean and green projects in your area.

then he went into some realtime examples of live marketing events he has been a part of.
they included:
the launch of the YETI, the first SUV from the vw offshoot in the czech republic
nespresso new product launch at the top of a skyscraper in germany (have you seen g-force???)
PUMA product launch to kick off a line to be featured at the world cup in s. africa

one of the coolest things he showed us (in addition to photos and video of the events above) was a video about a live-marketing project that took place in dusseldorf.

until next time,

lindsay piram
event designer

ps....lots to say here at GMRT. stay tuned for multiple postings each week by others at the studio. ill be back monday!

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